Mission
To empower every patient and family—especially those who feel unheard or overwhelmed—by providing accessible, compassionate, and secure advocacy through technology. Leo is dedicated to making healthcare understandable, dignified, and supportive for all.
Vision
We envision a world where no one navigates healthcare alone. Our dream is to transform patient experiences globally—breaking down barriers, fostering trust, and creating a future where clarity, advocacy, and respect are the foundation of every health journey.
Who we are
We believe healthcare should empower, not overwhelm
At Leo, we’re driven by a simple truth:
Every person deserves a voice, an advocate, and the confidence to navigate their health journey—no matter who they are, where they come from, or what obstacles they face.
Our story starts with listening.
We saw too many people walk away from appointments confused, unsupported, and alone. Families left searching for answers, hesitant to ask questions, or just wishing for someone in their corner.
That’s why we built Leo—a one-stop shop for patient advocacy powered by advanced AI and rooted in lived experience.
Leo is more than technology. It’s human. It’s the health companion we wish existed for every individual, especially those who’ve been overlooked or underserved by the system.
From real-time support and plain-language explanations to ongoing education and community, we stand by your side at every step.
With Leo, you’re never alone in the healthcare maze.
You have an advocate—honest, unbiased, and always available—helping you make sense of your medical journey and making sure your story is heard.
We’re on a mission to reimagine patient advocacy for all, starting with you.
What we stand for
Our AI Ethics Commitments: How Leo Keeps Healthcare Human
Our Promise: Leo exists to ensure that as AI transforms healthcare, it transforms it for you—not for hospitals, insurers, or pharmaceutical companies. These commitments aren't marketing language; they're the ethical foundation of everything we build.
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Leo operates on a foundation of explainability—you always understand why we suggest something and how we arrived at our guidance. Unlike AI systems that treat algorithms as black boxes, Leo provides clear reasoning for every recommendation, from appointment preparation to understanding treatment options. You can see our logic, question our suggestions, and make truly informed decisions about your care.
What This Means for You:
Plain-language explanations of medical information, not jargon
Clear sourcing—you know where health information comes from
The ability to ask "why?" and get meaningful answers
No hidden institutional priorities influencing our guidance
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Leo recognizes that quality healthcare must honor your cultural background, language, and lived experience. We provide culturally responsive support that goes beyond translation to true understanding—recognizing how cultural factors shape health beliefs, communication preferences, and care expectations.
What This Means for You:
Support for non-native English speakers with context-aware language assistance
Recognition of cultural health practices and beliefs in our guidance
Awareness of how social and cultural factors impact your healthcare access
Personalized navigation that respects your unique identity and needs
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Leo is designed to augment your power, not replace your voice. While other healthcare AI optimizes for institutional efficiency, Leo strengthens your ability to advocate for yourself, ask better questions, and participate actively in your care decisions.
What This Means for You:
You remain in control—Leo empowers, never dictates
We help you prepare to communicate with providers, not communicate for you
Our AI learns your preferences and adapts to your needs over time
Support that grows your health literacy and confidence
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Your health information belongs to you. Leo operates under strict HIPAA compliance and treats your data with the highest level of protection. We never sell your data, share it with advertisers, or use it to benefit institutions over patients.
What This Means for You:
Bank-level encryption and HIPAA-compliant data storage
You control what information Leo accesses and how it's used
Complete transparency about data practices—no fine print surprises
Your health journey stays private, always
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Leo takes responsibility for our AI's recommendations. We continuously audit our systems for bias, monitor outcomes, and maintain human oversight to ensure our platform serves all patients equitably—particularly those from marginalized communities who face the greatest healthcare barriers.
What This Means for You:
Regular bias testing to ensure fair treatment across all demographics
A commitment to identifying and correcting disparities in our guidance
Clear processes for feedback when something doesn't work for you
Ongoing improvement based on real patient experiences
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Leo was built because the healthcare system doesn't serve everyone equally. We're committed to advancing health equity through accessible pricing, culturally competent design, and advocacy that prioritizes dignity for every patient—regardless of income, insurance status, language, or background.
What This Means for You:
Free access for people on government medical assistance
Intentional design for communities facing systemic healthcare barriers
Advocacy that challenges institutional bias, not reinforces it
A platform that recognizes healthcare is a human right, not a privilege
Meet the Team
Charlie Alfarah
CEO & Founder
Charlie Alfarah is the founder of Leo, a pioneering AI patient advocacy platform, and a Certified Diversity Professional (CDP) dedicated to transforming healthcare into a truly equitable and culturally responsive system. Charlie's commitment to health equity is rooted in both personal experience and professional expertise spanning health sciences, pharmaceutical operations, and organizational diversity leadership.
Charlie's journey into healthcare advocacy began in childhood when their father was diagnosed with chronic renal failure. As the family navigated a fragmented healthcare system, Charlie witnessed their mother shouldering the overwhelming burden of coordinating appointments, interpreting complex medical information, and managing insurance—often in a language that wasn't her first. By age nine or ten, Charlie began attending medical appointments to help translate doctor's instructions, ask critical questions, and bridge communication gaps. These formative experiences revealed a fundamental truth: without accessible advocacy and culturally aware support, the healthcare system isolates and fails the people it's meant to serve.
Charlie's formal training includes a Bachelor's degree in Health Sciences and hands-on experience working in pharmacy, providing direct insight into medication management and patient care. This clinical foundation, combined with their Certified Diversity Professional (CDP) credential and years of DEI leadership at organizations like Mediaocean and Walgreens, uniquely positions Charlie to address the systemic inequities embedded in healthcare delivery. Their expertise in organizational culture, mentorship program development, and creating inclusive environments directly informs Leo's design—ensuring the platform operates with sensitivity to diverse cultural backgrounds, language barriers, disability accommodations, and the unique needs of historically underserved communities.
Leo was born from Charlie's conviction that compassionate, culturally competent advocacy shouldn't be a privilege—it should be universal. The platform serves as an independent, always-accessible digital ally that empowers patients and caregivers to confidently navigate their health journeys. By automating care coordination, translating medical jargon into plain language, facilitating patient-provider communication, and providing support in multiple languages, Leo dismantles barriers rather than adding to them.
Charlie draws continuous inspiration from their family's resilience—particularly their parents' strength and hope in the face of systemic obstacles—and channels that into building a future where every person, regardless of background, language, ability, or circumstance, feels truly understood, supported, and empowered in their healthcare experience. Through Leo, Charlie is working to ensure that the next generation of patients won't have to navigate the system alone.